SUSTAINABILITY. how far would you go?
In 2006, Lewis Pugh became the first person to swim the entire length of the River Thames, to raise awareness about the severe drought in England and the dangers of global warming. The 325 km (201 mile) swim took him 21 days to complete. The river had stopped flowing due to the drought, forcing Pugh to run the first 42 km (26 miles) of the river.
While swimming through London, Pugh exited the water and made a visit to Tony Blair at 10 Downing Street to call on the United Kingdom to move towards a low carbon economy. Shortly afterwards the Prime Minister introduced the Climate Change Bill to Parliament.
